My Approach
I bridge agency creativity and corporate strategy to build enduring brands. Over seven years as Creative Lead at Booz Allen Hamilton, I’ve optimized marketing operations into award-winning engines by implementing high-performance systems for:
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Creative Excellence: Spearheading end-to-end award-winning creative strategy and executions.
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System Development: Orchestrating and standardizing end-to-end infrastructures that streamline creative asset development, storage, and global distribution.
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Strategic Oversight: Supervising creative teams to ensure that every piece of collateral—across broadcast, digital, and experiential—aligns with the broader business architecture.
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Ongoing Management & Mentorship: Cultivating creative talent while managing the long-term lifecycle of marketing assets to maximize ROI and brand equity.
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Future-Proofing: Championing innovative, AI-driven solutions to automate repetitive tasks, allowing teams to focus on the high-level strategy that drives growth.​​​​
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AI
A brand’s power stems from unique storytelling, but that story must be anchored by both a solid framework and effective workflows. In an AI-driven market, speed without a framework risks damaging your brand voice, while a framework without an efficient workflow leaves you unable to compete. True success requires harmonizing these two pillars to remain both competitive and responsible.
Professional Experience
2018-2025 | Associate Creative Director, Booz Allen Hamilton (McLean, VA)
In my 7 years at Booz Allen, I managed both the "big picture" and the "fine print" of the in-house agency of a global marketing machine:
Creative Leadership & Oversight
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Executive Creative Direction: Supervised and mobilized cross-functional teams (designers, writers, producers, devs, photographers and film directors).
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Stakeholder Management: Orchestrated alignment between C-suite objectives with creative output and brand health, including initiatives to integrate brand processes across the supply chain, resulting in a 15% reduction in fulfillment time and a $1M annual saving in labor costs.
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Brand Governance: Conceptualized, architected and supervised global style guides to ensure 100% brand compliance across regions, in addition to Level AA WCAG accessibility adherence.
Systems & Asset Management
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DAM Architecture: Transformed and standardized firm-wide digital asset systems for 7,000+ brand assets, including multi-audience digital templates, and photography libraries.
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Workflow Optimization: Refined the "brief-to-launch (and broadcast)" pipeline to reduce time-to-market by 20%+.
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Marketing Tech Stack (MarTech): Galvanized AI, CMS, and project management tools to streamline creative processes: Adobe Experience Manager, Microsoft SharePoint, Adobe Creative Cloud, Firefly, WorkFront, and Express.
Strategic Development
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Rebrand: Orchestrated a firm-wide rebrand including oversight and management to align global company strategy to new brand executions.
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Lifecycle Management: Standardized ongoing health and evolution of assets post-launch.
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Integrated Communications: Synchronized, refined and managed messaging and visual assets across broadcast, UX, digital, and physical touch-points.​​
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FY25 Selected Results: Impact & Proof Points
Global Rebrand Execution
Fortune 500
Technology Client
The Challenge: Overhaul a legacy brand identity across markets and sectors without disrupting ongoing sales cycles.
The Action: I spearheaded the corporate visual brand system in collaboration with Pentagram and Getty. Built and managed centralized internal brand assets and photography libraries, providing real-time access to pre-approved templates and images for internal developers, marketers and designers.
The Result: Reduced agency spend by approximately $1M in FY25 and increased brand firm-wide implementation across teams.
AI-Driven Creative Operations
In-house Agency
The Challenge: High-volume content demands were burning out the creative team and slowing down digital deployments.
The Action: I galvanized the development of a custom AI-assisted production library system that automated routine social media and print development and deployment through multi-audience digital templates and libraries.
The Result: Cut production time for social and digital display assets by 15% allowing the creative team to focus on high-level campaign strategy.
Infrastructure Oversight Large Corporate Brand Launch
The Challenge: Integrate 6 distinct marketing departments and their respective asset silos post-rebrand.
The Action: I mobilized the firm's cross-functional teams to standardize a mission-based visual system into a unified system architecture, establishing a coherent brand and new leadership protocols.
The Result: Successfully launched the full corporate rebrand identity with full company alignment and zero downtime for the sales team.​
2015-2018 | Associate Creative Director, GMMB (Washington, DC)
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2011-2015 | Senior Art Director, MSL GROUP (Washington DC)
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Executed major rebrands and visual storytelling strategies for Fortune 500 clients, driving measurable improvements in brand recognition and engagement.
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Conceptualized and refined creative deliverables, managed high-value accounts across diverse sectors such as healthcare, finance, tech, non-profit, overseeing multi-media productions and high-stakes pitch materials.
Previous Experience | Art Director
In addition, served in consulting and full-time Art Director/Designer roles, creating and preparing print, online, and collateral marketing materials; led creative direction and multi-channel communication initiatives for Fortune 500 Clients that delivered market-leading results for agencies nationwide, including Lawrence & Schiller in Sioux Falls (SD), Discovery Communications, in Bethesda (MD), and Foote, Cone & Belding in San Francisco (CA).
Education
Master of Arts
Multimedia Art
George Mason University,
The Department of Art & Visual Technology (VA)
Bachelor of Arts
Communication Design
Ar Center College of Design (Europe)/
Ar Center College of Design (USA)
Professional Certificates
Issued 2023
by Booz Allen Hamilton
Issued 2022
by Nielsen Norman Group
(ID# 1028090)
Google Analytics Certificate
​Issued 2007
by Google Online