My Approach
I bridge agency creativity and corporate strategy to build enduring brands. Over seven years as Creative Lead at Booz Allen Hamilton, I’ve optimized marketing operations into award-winning engines by implementing high-performance systems for:
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Creative Excellence: Spearheading end-to-end award-winning creative strategy and executions.
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System Development: Orchestrating and standardizing end-to-end infrastructures that streamline creative asset development, storage, and global distribution.
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Strategic Oversight: Supervising creative teams to ensure that every piece of collateral—across broadcast, digital, and experiential—aligns with the broader business architecture.
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Ongoing Management & Mentorship: Cultivating creative talent while managing the long-term lifecycle of marketing assets to maximize ROI and brand equity.
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Future-Proofing: Championing innovative, AI-driven solutions to automate repetitive tasks, allowing teams to focus on the high-level strategy that drives growth.
AI
A brand’s power relies on unique storytelling, but thriving in an AI-driven market requires a balance between a solid framework (Human Blueprint) and efficient workflows (AI Engine). Speed without structural guardrails risks compromising the brand voice, while having a framework without operational efficiency leaves you unable to compete. True success requires harmonizing both pillars to remain both competitive and responsible.
Professional Experience
2018-2025 | Associate Creative Director, Booz Allen Hamilton (McLean, VA)
Creative Leadership & Oversight
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Executive Creative Direction: Supervised and mobilized cross-functional teams (designers, writers, producers, devs, photographers and film directors).
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Stakeholder Management: Orchestrated alignment between C-suite objectives with creative output and brand health, including initiatives to integrate brand processes across the supply chain, resulting in a 15% reduction in fulfillment time and a $1M annual saving in labor costs.
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Brand Governance: Conceptualized, architected and supervised global style guides to ensure 100% brand compliance across regions, in addition to Level AA WCAG accessibility adherence.
Systems & Asset Management
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DAM Architecture: Transformed and standardized firm-wide digital asset systems for 7,000+ brand assets, including multi-audience digital templates, and photography libraries.
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CRM & Workflow Optimization: Refined the "brief-to-launch (and broadcast)" pipeline to reduce time-to-market by 20%+.
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Marketing Tech Stack (MarTech): Galvanized AI, CMS, and project management tools to streamline creative processes: Adobe Experience Manager, Claude, Microsoft CoPilot, Adobe Creative Cloud, Firefly, WorkFront, and Express.
Strategic Development
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Rebrand: Orchestrated a firm-wide rebrand including oversight and management to align global company strategy to new brand executions.
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Lifecycle Management: Standardized ongoing health and evolution of assets post-launch.
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Integrated Communications: Synchronized, refined and managed messaging and visual assets across broadcast, UX, digital, and physical touch-points.
FY25 Selected Results: Impact & Proof Points
Global Rebrand Execution
Fortune 500 Technology Client
Challenge: Overhaul a legacy brand identity across markets and sectors without disrupting ongoing sales cycles.
Action: I spearheaded the corporate visual rebrand for a Fortune 500 company's brand system in collaboration with Pentagram and Getty.
Result: Reduced agency spend by approximately $1M in FY25 and increased brand firm-wide implementation across teams.
AI-Driven Creative Operations
Challenge: High-volume content demands were burning out the creative team and slowing down digital deployments.
Action: I galvanized the development of a custom AI-assisted production library system that automated web, social media and print, deployed through multi-audience digital templates and libraries.
Result: Cut production time for visual assets by 15% allowing the creative team to focus on high-level campaign strategy.
Infrastructure Oversight Large Corporate Brand Launch
Challenge: Helped integrate 6 distinct marketing departments and their respective asset silos pre- and post-rebrand.
Action: I spearheaded the firm's cross-functional teams to standardize a mission-based visual system into a unified system architecture, establishing a coherent brand and new leadership protocols.
Result: Successfully launched the full corporate rebrand identity with full company alignment and zero downtime for the sales team.
2015-2018 | Associate Creative Director, GMMB (Washington, DC)
2011-2015 | Senior Art Director, MSL GROUP (Washington DC)
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Executed major rebrands and visual storytelling strategies for Fortune 500 clients, driving measurable improvements in brand recognition and engagement.
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Conceptualized and refined creative deliverables.
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Managed accounts across sectors such as healthcare, finance, tech, non-profit, overseeing multi-media productions and high-stakes pitch materials.
Previous Experience | Art Director
In addition, served in consulting and full-time Art Director/Designer roles, developing conceptual and visual multi-channel communication initiatives for Fortune 500 Clients that delivered market-leading results for agencies nationwide, including Discovery Communications (Bethesda, MD), and Foote, Cone & Belding (San Francisco, CA).
Education
Master of Arts
Multimedia Art
George Mason University,
The Department of Art & Visual Technology (VA)
Bachelor of Arts
Communication Design
Ar Center College of Design (Europe)/
Ar Center College of Design (USA)
Professional Certificates
Issued 2023
by Booz Allen Hamilton
Issued 2022
by Nielsen Norman Group
(ID# 1028090)
Google Analytics Certificate
Issued 2007
by Google Online