About Me
Dynamic Creative Director and Brand Architect with 10+ years of experience leading cross-functional teams and delivering award-winning campaigns for Fortune 500 clients. Expert in strategic planning, integrated communications, and large-scale rebrands across broadcast, digital, experiential, and print media. Proven ability to drive brand growth, mentor creative talent, and implement innovative solutions—including AI-driven approaches—to elevate brand presence and achieve business objectives.
Professional Experience
2018-2025
Associate Creative Director
Booz Allen Hamilton
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Led and mentored teams of designers and copywriters, ensuring brand consistency across 20+ integrated campaigns.
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Developed and executed brand strategies that enhanced market positioning for Fortune 500 clients in financial services, technology, healthcare, and government sectors.
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Implemented AI-driven creative solutions, identifying new opportunities and competitive advantages for clients.
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Directed large-scale rebrands, visual identity projects, and multi-channel campaigns (print, experiential, TV, digital).
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Oversaw project management, from planning to execution, consistently meeting deadlines and deliverables.
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Drove new business development, crafting compelling pitches and proposals that secured high-value client relationships.
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Managed internal photography strategy and media libraries to ensure cohesive brand alignment.
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Led UX strategy and execution for multiple websites, improving user engagement and experience.
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Developed thoughtful and visually compelling pitch materials and guided to secure new client relationships.
2015-2018
Associate Creative Director
GMMB
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Directed and motivated agency teams in the conception and execution of major rebranding efforts.
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Developed integrated brand strategies and visual storytelling for Fortune 500 clients, resulting in improved brand recognition and engagement.
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Managed high-value client accounts across healthcare, finance, technology, and non-profit sectors.
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Oversaw photoshoots, commercial shoots, and the creation of visually compelling pitch materials.
2011-2015
Senior Art Director
Publicis Group (DC)
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Led the development and implementation of brand identities and multi-channel campaigns.
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Managed and scaled brand systems for optimal market positioning.
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Executed design and animation projects, ensuring alignment with client specifications and brand guidelines.
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Drove new business development through strategic pitches and proposals.
Education
Master of Arts
Multimedia Art
Bachelor of Arts
Communication Design
George Mason University,
The Department of Art & Visual Technology (VA)
Ar Center College of Design (Europe / USA)
Certificates
Issued 2023
by Booz Allen Hamilton
McLean, VA
Issued 2022
by Nielsen Norman Group
(ID# 1028090)
Boston, MA
Google Analytics Certificate
Issued 2007
by Google Online
Functional Categories
Adobe Cloud · Express · CC Library · Photoshop · XD · Illustrator · Premier Pro · InDesign · After Effects · Firefly · Google AI Studio: Gemini 3 · Nano Banana Pro · Figma · Acrobat · Microsoft Excel · PowerPoint · Excel · Word · Midjourney · Dall-E 2 · CSS · Asset Bank · Crazy Egg · Power BI · Workfront
Photography & Video Production
Directors, photographers, and talent hiring, selection, direction, management · Vendor selection and hiring · Pre-production and post-production · Brand assets alignment and execution
Digital Asset Management (DAM)
Metadata Management · Optimizing asset discoverability and retrieval · Asset Tagging, streamline, version control · Asset management workflows · tagging strategies
Publications
& Awards
Clients & Industries
Technology & Communications – Booz Allen Hamilton, AT&T Wireless
Defense & Government – Huntington Ingalls Industries
Automotive – Nissan, AAMCO
Financial – Huntington Bank
Health Care – AARP, The Mayo Clinic
Packaged Goods – Snickers Ice Cream, Land O’ Lakes
Sports – Oakland A’s, Major League Baseball
Alcoholic and Non-Alcoholic Beverages – American Beverage Association, International Delight, E&J Gallo Winery, Woodford Reserve
Nonprofits and Trade Associations – The Red Cross, UnitedWay