AARP

"FRAUD WATCH" CAMPAIGN
AARP wanted to educate people aged 50+ on the dangers of consumer fraud, as this demographic is often targeted by illicit actors.

PROBLEM
AARP's Fraud Watch Network needed an eye-catching campaign that quickly conveyed the dangers of fraudulent activity, whether from strangers in public places or bad actors online.

SOLUTION
We created a broadcast TV spot and web videos depicting online and in-person scenarios showing scams taking place. This made it easy for viewers to picture themselves in risky situations. We included tips on how to spot and avoid fraud, empowering consumers to better protect themselves.