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American Beverage Association
PROJECT TYPE
Online Video, Interactive
ROLE
Concept, Associate Creative Director, Art Direction, Design
"HEY MOMS!" CAMPAIGN
The American Beverage Association wanted to introduce moms and teens to beverage choices that were more nutritious for their kids than sodas and other sugary drinks.
PROBLEM
ABA wanted to educate moms and teens on low-sugar drink options in a light-hearted way, so the organization asked us to create online videos to spread the message through a light, playful approach.
SOLUTION
Working with both an in-house creative team and a Washington, D.C.-based animation company, we created fresh, memorable, and highly sharable videos. Our team tapped into pop culture to bring style and character to the work.
For the interactive piece we created an ad banner game for desktop and mobile where teens could "roll the dice" on a suggested combination to balance what to "eat", "drink", and "Do", and then share their own Mixify combinations on social media.
