"HEY THERE – MIXIFY!" CAMPAIGN
The American Beverage Association wanted to introduce moms and teens to beverage choices that were more nutritious than sodas and other sugary drinks.

PROBLEM
To educate moms and teens on low-sugar drink options in a light-hearted way, the organization asked us to create online videos to spread the message through a light, playful approach.

SOLUTION
Working with the in-house creative team we tapped into pop culture to bring style and character to memorable, and highly sharable videos. For the interactive piece we created an ad banner game for desktop and mobile where teens could "roll the dice" on suggested combinations to balance what to "eat", "drink", and "Do", and then share their own Mixify combinations on social media.