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Corporate Website Case Study
PROJECT TYPE
Case Study, Website Design, Visual Architecture, Art Direction
DATE
2025
ROLE
Creative Direction, Lead Design, Art Direction
Booz Allen’s strategy involved managing a diverse portfolio of semi-independent sectors, each tailored to distinct audiences. While this approach allowed for flexibility and targeted outreach, market research revealed that it led to brand confusion and clutter in perception. It also slowed our in-house creative team, forcing us to produce high-volume deliverables in a fast-paced industry under inefficient, labor-intensive conditions.
Recognizing these challenges, Booz Allen enlisted our in-house creative team, where I served as the Lead Art Director and Associate CD, to create and streamline the brand through a comprehensive overhaul of its corporate website reflecting it's new wholistic brand strategy through a cohesive visual architecture and design.
