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Institute of Scrap Recycling Industries
PROJECT TYPE
Brand Identity System, Website Design
ROLE
Concepting, Creative Direction,Art Direction, Design
BRAND AWARENESS INITIATIVE
The Institute of Scrap Recycling Industries (ISRI), a U.S.-based nonprofit trade association representing more than 1,300 companies in the scrap recycling sector, wanted to update its brand identity while raising awareness of its recycling programs.
PROBLEM
As ISRI's recycling initiatives were gaining awareness within the B2B recycling industry, the organization wanted to increase the momentum by refreshing its logo and look. Stakeholders also wanted to improve the web lead generation process for its two main recycling frameworks: Responsible Recycling (R2) for electronics and the broad-based Recycling Industry Operating Standard (RIOS) system.
SOLUTION
We developed a clean, modern look and feel for the brand and applied it to the two categories, R2/RIOS (electronics recycling) and RIOS (scrap recycling), creating specific logos and icons for each. These visual elements served as website navigation guides so users could quickly find materials relevant to their needs.
I helped design and led my team to integrate and streamline the look and feel into all related collateral–press releases, brochures, and presentation materials. The result was a cohesive, colorful, contemporary identity that extended across the brand.
