A solo end-to-end full client engagement, including brand identity, website, and SEO. I ran the discovery, the strategy, the UX, the design and art direction, the build, and the measurement.

PROBLEM
RCEC had virtually no online presence, an invisible brand losing prospective clients before they ever made contact. My task was to deliver a full-scope engagement including brand identity, a WCAG accessibility compliant website, and SEO architecture, entirely from concept to launch.

ACTION: I conducted audience mapping across RCEC's multi-generational target base, performed UX research to identify drop-off points in the old site, built a complete brand identity system, designed and launched a new site with on-page SEO architecture baked in from the first wireframe — all to WCAG compliance standards.

RESULT
• Launch Velocity: 50% Organic Traffic
Reduced reliance on paid spend within 30 days.
• Market Reach: 485 new visitors
Solidified brand footprint at the top of the funnel.
• User Interest: 25% Lesson Adoption
High-value content proved to be the primary engagement driver.