American Red Cross

"ASHES" CAMPAIGN
The American Red Cross wanted to raise awareness of the dangers of home fires for high-risk Ohio residents.

PROBLEM
Seeing that low-income state residents faced an elevated risk of home fires, the American Red Cross of Columbus, Ohio decided to create a home fire prevention campaign. The organization knew the message needed to be more than simply informative—it had to attract attention in a powerful way.

SOLUTION
We created a guerrilla campaign targeting central locations in Ohio’s five largest cities. My creative approach was to touch people's raw emotions by showing the devastating results of fire accidents.