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Booz Allen Velocity Magazine

PROJECT TYPE

Magazine: Print, Online

DATE

2024

ROLE

Concepting, Design, Art Direction

Full Project

The second edition of Velocity, Booz Allen’s annual publication for government and industry leaders, featured emerging issues at the intersection of mission and technology. The spotlight was on artificial intelligence—adoption, deployment, and ways to channel it effectively for mission impact.

The cover image and editorial design concept represented optimism through change, featuring the Protea flower as a symbol of resilience and strength in transformation.

The creative process integrated AI through multiple phases: 1) Ideation – Using Gemini and MidJourney for content experimentation and creation while simultaneously aligning visuals and ideas with stakeholder; 2) Production – Using Adobe Firefly and Adobe Express, with functions such as generative fill, to refine, repurpose and scale content that expanded from print to digital assets; and 3) Analysis – Using the company's internal GenAI assistant to cohesively communicate project results to stakeholders.

The magazine was a large team project where my role was guiding the art direction and designing in collaboration with other designers.

© 2026 Lara Oliveira

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